The Birth of Rotaris: A Journey from Frustration to Innovation
Rotaris was founded out of a simple yet frustrating realisation: there was no high-quality solution for repairing paint scratches on bicycles. When our founder, Olaf Hofman, scratched his beloved mountainbike, he was surprised to discover there was no matching touch-up paint for his bike. Even some of the biggest bike brands didn’t offer touch-up paints for their riders. The alternatives on the market were generic, poorly matched, and prone to fading—solutions that left bikes looking worse, not better. This gap in the market inspired Rotaris to create a product that meets the high standards cyclists expect from their equipment.
At Rotaris, we know that a perfect colour match is critical. A mismatch, no matter how slight, can ruin the sleek aesthetic of a bike. That’s why we work closely with our partner brands to develop paints tailored to their unique colour palettes. Our paints are formulated with precision, undergo rigorous testing, and are approved by the brands themselves to ensure flawless results. Whether it’s a vivid fluorescent or a subtle metallic, Rotaris touch-up paints blend seamlessly to make scratches disappear.
Rotaris was built on the belief that cyclists deserve better. By combining innovation, craftsmanship, and a passion for detail, we’re proud to help riders keep their bikes looking as good as the day they were made.